Fiona Liddell Music

Edinburgh-based musician Fiona Liddell approached me to manage and grow her social media presence in October 2020.

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Fiona is a well-established Scottish musician who was looking to connect more deeply with her community.

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I have applied consistency and story to my strategy for Fiona Liddell Music and used these elements to highlight her values, build an active online community and champion new music. 

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My strategy is centered around creating a consistent and cohesive plan for her main channels, Facebook and Instagram, to drive traffic to her website and music. This has lead to the creation of several online series, including #ShoutOutSaturdays and #NewMusicFriday. 

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We have also integrated the release of two singles for her band Gefahrgeist and the launch of a podcast, Line Check with Jack & Fi.

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Fiona's channel has grown steadily and organically, and we continue to promote her business and undertake more projects together.