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Fiona Liddell Music

Edinburgh-based musician Fiona Liddell approached me to manage and grow her social media presence in October 2020.

Fiona is a well-established Scottish musician who was looking to connect more deeply with her community.

I have applied consistency and story to my strategy for Fiona Liddell Music and used these elements to highlight her values, build an active online community and champion new music. 

My strategy is centered around creating a consistent and cohesive plan for her main channels, Facebook and Instagram, to drive traffic to her website and music. This has lead to the creation of several online series, including #ShoutOutSaturdays and #NewMusicFriday. 

We have also integrated the release of two singles for her band Gefahrgeist and the launch of a podcast, Line Check with Jack & Fi.

Fiona's channel has grown steadily and organically, and we continue to promote her business and undertake more projects together.